AB CRICKET BHI HOGA TAKATAK as MX TakaTak becomes the home of all the fun and entertainment of cricket

MX TakaTak, India’s leading short form video app is the Official Short Form Video Partner for 7 teams including Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad

Catering to over 150 Mn Monthly Active Users, the platform is now the home of all the fun and entertainment of cricket – from net practice to locker room discussions, quirky dance moves to interesting behind-the-scenes moments, catch your favorite cricketers share their candid instances and experiences off the pitch on their official team handles on MX TakaTak.

Elaborating on the same, Karan Bedi, CEO – MX Player and MX TakaTak said, “We’re thrilled to be celebrating India’s national obsession on our platform as the official short video partner of the 7 teams. Our aim has always been to entertain our diverse user base and through this innovative association, users will get a sneak peek into the fun side of cricket, the lives of their favorite teams and cricketers as well as a chance to participate in this year’s tournament fervor with our engaging #KhelTakaTak challenges.”