Duroflex, India’s leading sleep solutions brand launches Sounds of Sleep – a unique digital series exploring the role of music as a sleep aid. Listening to soothing music is a proven relaxation technique that helps induce sleep. The most popular sleep music universally is lullabies. Parents all over the world have been using lullabies to soothe their young ones and put them to sleep peacefully for at least 4,000 years. Science and multiple studies by reputed institutes have proven that children of all ages sleep better after listening to the soothing melody of a lullaby. Duroflex, in its constant commitment to helping India sleep better, has curated a collection of popular regional lullabies from across India celebrating and reviving one of the oldest pre-sleep routines for the first season of its Sounds of Sleep digital series.
Duroflex Sounds of Sleep is a first-of-its-kind digital music series that aims to revive, celebrate, and recreate India’s rich tradition of regional lullabies in a digitally convenient way for new-age parents looking to inculcate healthy pre-sleep routines for their loved ones. The series will be hosted by popular film & theatre actor, philanthropist, and mother Kalki Koechlin. This six-episode series will feature prominent Indian singers like Monali Thakur, Shilpa Rao, Chinmayi Sripada, Sanah Moidutty, ShalmaliKholgade, Geetha Madhuri. The first episode is releasing onMarch 19th i.e. World Sleep Day.
Commenting on the property, Smita Murarka, Vice President – Marketing & E-Commerce, Duroflex said, “Our earliest memory of sleep music are the lullabies that our parents or grandparents used to sing while rocking us to sleep. Even as an adult music is a great way to relax the mind and body, making it an enriching pre-sleep routine. As India’s sleep coach, we wanted to go back to our roots, celebrating this sleep routine tradition from various parts of India and curate it digitally for the convenience of new-age millennial parents. We couldn’t think of a better platform than World Sleep Day to launch this unique series to create awareness about the importance of healthy sleep.”
Duroflex Sounds of Sleep has been conceptualized by Duroflex’s creative agency partner, Sunny Side Up. It has been co-created with Sony Music India and Lodestar UM Studios along with production associates.
Duroflex Sounds of Sleep premiers on World Sleep Day, March 19th on the brand’s YouTube channel and social platforms. The property will be co-hosted on Sony Music India’s social channels as well. Tune in every Friday to rediscover lullabies from different parts of India in languages such as Tamil, Malayalam, Telugu, Hindi, Bengali, and Punjabi and understand why lullabies are good for sleep. Sounds of Sleep episode list as below.
- March 19 – Hindi- Monali Thakur
- March 26 – Bengali – Shalmali Kholgade
- April 02 – Malayalam- Sanah Moidutty
- April 09– Tamil – Chinmayi Sripada
- April 16 – Punjabi – Shilpa Rao
- April 23 – Telugu – Geetha Madhuri
Please find below the promo link to the video on Duroflex Sounds of Sleep:
Link:https://www.youtube.com/watch?v=JgAwfKtjFgo
Duroflex website – https://www.duroflexworld.com/| Follow us on @duroflexworld
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