vivo, the innovative global smartphone brand, announced Virat Kohli, the sports icon, as the brand ambassador. With the association, vivo aims to reach the millennials and technologically driven consumers.
The association will include all ATL and BTL activities, including the brand’s forthcoming TV campaigns and Print, Outdoor, Social Media, and Events.
Delighted with the association, Nipun Marya, Director-Brand Strategy, vivo India, said, “We are thrilled to have Virat Kohli on board. At vivo, our focus is always on our consumer needs and preferences, and we are committed to bringing joy to our consumers’ lives.
Expressing excitement on the collaboration, Virat Kohli said, “I am really looking forward to this association. As a sportsperson, I understand the importance of consistency and commitment in the game. vivo, as a brand, has established itself as one of the leading players in the Indian smartphone market with its consistency towards delivering innovative technology.
To establish a connection with the young Indian users, vivo, has also associated with IPL. Over the years, vivo’s association with IPL has helped them connect with their consumers along with expanding pan India brand presence.
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